Boro will will reveal the new-look Boro home shirt for the first time at press conference on Monday, when they will also introduce new signing Massimo Maccarone.
Boro Commercial Manager Graham Fordy said: "The new home shirts, sporting Dial-a-Phone’s logo, are already in production at the factory of our Parma-based kit manufacturers, Errea. They will be launched for the start of the new season and we’re confident they will be a massive hit with the supporters."
After long and protracted negotiation a multi-million pound three-year deal was signed for shirt sponsorship. The deal doesn't invlove sponsorship of the stadium which was relenquished by BT Cellnet after 5 years.
Founder member of Dial-a-Phone Jonathan Beck said "We are delighted to be Middlesbrough’s new sponsor. Like Dial-a-Phone, we see Middlesbrough as an ambitious team with big plans for the future. We look forward to a close and long-term relationship with the club and the fans."
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